The Hunt for Big Winners

Try Before You Buy — New Ideas for Your Next Promo

 

 

Dear Marketer,

 

When the calendar flipped to 2020, I'm convinced we were dropped into the twilight zone.

With a global pandemic forcing consumers into frugality, it will take extra effort to get them to buy.

New ideas, or at least new positioning, might help in that regard.

The timeless sales medium

You already know that the headline and lead are the most important parts of the print or online sales letter, by far.

Done well, they keep the reader moving through your copy and towards a sale.

If you miss the mark a lot of hard work — and money — go to waste.

The compelling proof...glowing testimonials...alluring offer...iron-clad guarantee...enticing bonuses...none will ever be seen.

David Ogilvy famously said that when you have written your headline you have spent 80 cents of your advertising dollar.

High stakes, indeed!

More than a sneak peek

When you hire a copywriter, you don’t know what they will create. And you’re already on the hook for their fee.

Even a great track record does not guarantee copy that will resonate with your audience, for your product, at a given time.

Wouldn't it be better to have at least some idea of what you're paying for?

 

I agree!

That's why, to eliminate your risk, I’ll write a headline and lead for your promo with no obligation.

Email me. We'll set up a meeting via phone, Skype, or Zoom.

Tell me the story of your company...your typical customer...and your latest offering.

Then I will sit down and write. It won't take long, either.

Only if you love my concept will we discuss a full letter.

And you'll never get a high-pressure sales pitch from me. If we are right for each other, we will both know it

Instead of a guarantee

I am taking on all the risk. I want long-term clients who believe I can write their next big winner. Maybe that includes you?

Let's get started: andre@andreharding.com.

To your success,

André Harding

P.S.: I urge you to take advantage of this no-cost offer today. Once I fill my calendar, it will no longer be available.

© 2020 by André Harding