Do you have great knowledge of your industry, but struggle to write useful content?
These three guidelines will instantly improve anything you write.
Your content will be easier to write, more enjoyable to read, and make a better impression on your audience.
Tip #1: Stick to One Main Idea
The Power of One was constantly drilled into me by my trainers at American Writers and Artists, Inc. (AWAI).
Do you have a blog…an email newsletter…a social media account?
If so, there will be plenty of chances to share your ideas, in time.
Tackling several topics simultaneously weakens the impact of each one.
What is the most important takeaway you want to leave your readers with? Focus on that!
Tip #2: Break Up Long Blocks of Text
Scan this post. Do you notice anything about the layout?
Answer: There’s white space between every 1 to 3 lines of text!
Make your output user-friendly. Having readers slog through a long wall of text is cruel, and many of them won’t bother.
Unless you’re writing for academic purposes, don’t remind your readers of school.
Space out your text. It will be easier to read, and your readers will be much more receptive to your message.
Tip #3: Professional Isn't the Same as Formal
Unless the situation demands formality, don’t make your writing unfriendly and stiff. Again, this isn’t school.
The goal is to have people read your words and take the actions you want them to. Trying to impress them with a big vocabulary or convoluted sentences misses the point.
How would you speak to professional colleagues face-to-face? Write like that.
Edit your work for clarity, not just spelling.
Ask yourself: “Would people want to read this?”
These tips will improve your content, and your readers will thank you. Use them today!